As Vice President, Integrated Marketing, Sam will develop multi-platform marketing strategies for RLV’s wholesale division.

MISSISSAUGA, ON – Red Label Vacations Inc. (RLV) is thrilled to announce Sam Youssef has been promoted to Vice President, Integrated Marketing. Effective immediately, Sam will lead all marketing activities across all channels that support the strategic and creative direction of RLV as it continues to bring new innovative data-centric initiatives to market. Sam will ensure the company’s brand awareness and values are communicated in meaningful ways.

“Sam brings extraordinary depth and breadth of related experience to this role. His creative nature and strategic planning made him a perfect fit for this role,” says Frank DeMarinis, CEO, RLV. “Sam has an incredible wealth of experience and a proven track record of successful marketing tactics. I am confident that our wholesale marketing division will thrive under Sam’s leadership.”

Sam joined RLV in 2014 and has a long and distinguished career in the Canadian travel industry. His career in marketing, advertising and e-commerce stretches over two decades in broad and diverse roles in both retail and wholesale environments.

Sam can be contacted at Sam.Youssef@travelbrands.com. For more information on RLV’s wholesale marketing initiatives, please visit www.travelbrandsaccess.com.

About TravelBrands Inc.
A division of H.I.S.-Red Label Vacations Inc., TravelBrands gives agents and consumers access to the world. It is one of the largest travel companies in Canada, active in both the wholesale and retail travel industry. TravelBrands offers a wide range of travel options – including flights, hotels, cruises, attractions, rail passes, car rentals and more.