TravelBrands announces rebranding of Sears Travel as The Travel Experts

MISSISSAUGA, ON – Earlier this week, Sears Canada announced that their retail locations will be closing. In light of this recent news, effective October 21, 2017, Red Label Vacations Inc. is rebranding Sears Travel as The Travel Experts. TravelBrands had a license from Sears Canada Inc., to use the name “Sears Travel” in carrying on TravelBrands’ retail travel business.

All physical Sears Travel locations will be vacated as of October 20, 2017.

All bookings made under the brand Sears Travel remain safe, secure, protected and will not be affected by this announcement.

The newly formed brand “The Travel Experts” will assume full responsibilities of servicing past, current and future clients. This structural rebranding reflects the goals of providing Canadian travellers with exceptional service in a one-on-one atmosphere.

TravelBrands would like to thank its clients, partners and suppliers for their support of Sears Travel and look forward to continuing on as The Travel Experts under the Red Label Vacations group of companies. For more information, please contact Joe DeMarinis, co-CEO, at

About TravelBrands Inc.:

TravelBrands is the largest independent travel company in Canada and includes 10 specialized brands. With offices from coast to coast and dedicated teams focusing on the various areas, TravelBrands is the most comprehensive one stop shop in the industry.

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