TravelBrands pledges its support to those affected by the current humanitarian crisis in Ukraine

MISSISSAUGA, ON – In response to the ongoing crisis in Ukraine, TravelBrands is committing its support to the humanitarian efforts to help those impacted both in Ukraine and in surrounding countries. As a leader in Canadian travel, the organization believes this is a critical time for the industry to stand together in unity with the global community. To set this in motion, TravelBrands is donating $10,000 to the Canadian Red Cross – Ukraine Humanitarian Crisis. In addition, the company will also be donating $5 of every booking made and is calling upon Canadian tour operators to take similar actions now.

“I am deeply troubled by the invasion of Ukraine and the devastation to all those affected by this heartbreaking situation,” says Frank DeMarinis, CEO of H.I.S-Red Label Vacations Inc. “Not only is it our responsibility, but it is our duty as an organization to speak up and to take action. We challenge our travel industry partners to also contribute in any way possible, as a demonstration of solidarity. This is a time for collective compassion, and we all need to take steps to strengthen unity, togetherness, and peace both in our own communities and internationally.”

Effective immediately, TravelBrands has removed all travel products and services related to Russia including tours, hotels, and flights. Internally, they are encouraging staff to make their own contributions to these efforts and are offering continued support through various Employee Assistance Program resources.

To donate to the Ukraine Humanitarian Crisis Appeal, please visit the Canadian Red Cross website here.