Senior Vice President, Product and Commercial
Elvi Cal boasts an impressive career spanning over three decades in the travel industry’s product development sector. His entire professional journey has been marked by steadfast dedication to TravelBrands, which he has faithfully served through different eras of the company.
In his current capacity, Elvi assumes an essential role, overseeing a team of accomplished buyers responsible for crafting products across a diverse range of destinations all over the world. He takes charge of nurturing the ongoing evolution of established destinations and hotel partnerships, including skillful negotiations for marketing co-op funds. Moreover, Elvi continually seeks out opportunities for novel product lines, destinations, and innovative concepts.
Elvi demonstrates a remarkable ability to drive growth, streamline operations for enhanced efficiency, and implement cost-cutting measures while astutely identifying strategic avenues to maximize profitability. He is known for his exceptional relationship-building skills, which play a pivotal role in securing hotel and tourism board partnerships and unlocking new strategic market opportunities. In his previous roles within the company, Elvi has achieved a string of successes. He skillfully negotiated exclusive hotel contracts, both with and without risk, specifically tailored for the Canadian market.
Elvi’s educational credentials are equally impressive as his career, as he holds a Bachelor of Business Management from Ryerson University in Toronto.